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Strategize Globally Act Locally
Latlong brings geo data into play to help marketing teams with analysis, actionable insights, and powerful customer data
Api Suite
High-performance APIs for location-based services and insights.
- Type an address, get the exact spot on the map.
- Reveal the location behind every GPS point.
- Start typing — we finish the place for you.
- Backed by IIT Kanpur – Latlong Maps API is more accurate than the Google Maps API.
Aaloka
Analytics Engine that drives business insights
- Powerful analytics, zero code needed.
- Adapt quickly to shifting market trends.
- Find and target your most profitable customer clusters.
- Pinpoint high-performing geographies to boost marketing ROI.
Anuga
Fleet tracking and Survey management
- Live tracking for teams, vehicles, and assets — stay in control, anywhere.
- Ideal for logistics, retail, research, and more.
- Create powerful, flexible forms for field data collection.
- Collect responses anywhere, even without internet — auto-syncs when back online.
Revolutionizing Location Intelligence
Watch how our AI-driven product transforms spatial data into actionable insights — empowering businesses to make smarter, faster decisions.
Use Cases of Our Products
Marketing Strategy & Resource Planning
Marketing Strategy & Resource Planning
Gain insight into what influences customer behavior to design high-impact and effective geo-targeted marketing campaigns.
Location-based Marketing Insights
Location-based Marketing Insights
Gain insight into what influences customer behavior to design high-impact and effective geo-targeted marketing campaigns.
Sales & Distribution
Sales & Distribution
Dramatically improve marketing decisions by combining location-data with customer demographics and see powerful results.
Data-driven Penetration
Data-driven Penetration
Easily collate and cut through huge volumes of marketing data and reach actionable insights faster to get the job done.
Customer Acquisition & Onboarding
Customer Acquisition & Onboarding
Find out where your customers are, where they shop and how they make purchase decisions. Find cohorts and target them with personalized marketing resources to incentivize them into your store and away from competition.
Lead Management and Conversion
Lead Management and Conversion
Amp up lead generation efforts by capturing dynamic location data about customers, and the analytics needed to make sense of it.
Success Stories
Empowering Top Companies with Data Insights
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Leading global manufacturer of personal computers achieves 4X lead conversion
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One of the largest auto companies engages 60% dealer-picked leads in real-time
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Payments bank enjoys 3X improvement in network penetration in just two years
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One of India’s leading food delivery platforms achieves dramatic increase in market penetration
Ready to explore how Latlong can maximize your reach?
Latlong brings geo data into play to help marketing teams with analysis, actionable insights, and powerful customer data.
Get in touchWhat our Customer Says About us
Thanks to the sheer quantum of data available with Latlong we were able to narrow down on socio economic parameters that matter. What really makes the relationship work is the partnership approach of the team the frequency of value adding inputs and rapid deployment.
Anand Bhatia
Ex-CMO, Fino Bank
Latlong's geospatial intelligence combined with their ability and willingness to customise the offering to our unique needs is the key reason we choose them.
Vivek Sunder
Ex-COO, Swiggy
Our Pre-purchase customer experience journey has benefited and we are constantly working to improve the overall marketing efficiency, by leveraging many of Latlong’s solutions.
Aniruddha Haldar
CMO, TVS Motor
