Unique Geospatial Analytics Platform
Location Intelligence for Powerful Marketing
Marketers need location intelligence and the insights it offers to reach customers and run high-performance marketing campaigns.
Latlong’s Aaloka is a one-of-a-kind analytics engine that extracts location-based data to give brands a competitive advantage in a crowded and fast-moving marketplace. It offers insights into what drives customer behaviour to create more targeted and effective geo-targeted marketing campaigns.
Aaloka brings together customer data, a proprietary geo platform, a comprehensive API suite, and an external data engine to get extraordinary results from marketing campaigns.
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Respond to changing markets
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Identify profitable customer clusters
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Zero down on yielding geographies
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Improve marketing efficiency
Product Features
​Platform capabilities
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Analyzes customer data at scale
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Pre-built use cases for industry verticals
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Algorithms for unique features
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40+ data layers curated and available
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20+ APIs
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Modular Architecture
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Ease of deployment and self service for smaller enterprises
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Analytics and customer advocacy
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Analysis support for customers
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Customer cohorts on multiple attributes
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Built on Latlong’s proprietary maps
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Rapid development of new analytics use-cases without API constraints of map vendors
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Enables geocoding/ reverse geocoding
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​API Suite
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Entire range of API endpoints supplying vital information on location-based services
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Auto-Complete API
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Landmark API
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Driving Distance/ Driving Direction API
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Distance Matrix API
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GeoCode/ Reverse Geocode API
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Geovalidation API
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Pincode API
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