The latlong.ai story.
From a small team of map nerds to a full location-intelligence platform — here's how we got here.
latlong.ai was founded to make location a first-class input to every business decision — not an afterthought buried inside a dashboard.
- 2007
Founded
Started building a location platform with low cost, repeatable field surveys of cities.
- 2008
India's first SMS driving directions
Launched India's first unique, SMS based driving direction service. Rapidly scaled to 20,000 users per day in just Bangalore.
- 2009
First revenue
Launched SMS based store locator for many leading brands.
- 2013
Multi-channel store locator
Expanded store locator to SMS, web, and mobile.
- 2018
Location analytics & APIs
Added location analytics and location API to our solution offering.
- 2020
Going international
Analytics platform goes international — powering analytics for US insurance companies.
- 2023
2× better than Google
Latlong geocoding API benchmarked at 2× better accuracy than Google Maps API.
- 2025
4× better than Google
Latlong geocoding API reaches 4× better accuracy than Google Maps API.
- 2026
400 million API calls
Latlong Maps API crosses 400 million calls — a milestone in scale and adoption.
Put location to work.
See how latlong.ai products fit your team. Book a 30-minute walkthrough with our solutions team.